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Maximizing the Value of the Phonebook
The phonebook is at the center of all mobile communications. Voice calls, SMS,
mobile emails and mobile Instant Messaging all emanate from the phonebook - so
if mobile operators are going to be more than bandwidth providers in the
future, they need to ensure they own and enhance the phonebook.
Gemalto is helping operators maximize the value of the mobile phonebook with
the LinqUs Phonebook Management product suite, a set of complementary services
including Phonebook Backup, and contact management using CallerXchange.
LinqUs Phonebook Backup allows subscribers to manage and save their
contacts on demand, very easily, directly from their mobile or through a
Vodafone website. As an example, since SFR launched the service 18 months ago
more than 2 million end-users have saved their phonebooks on the web. In
addition, SFR has recorded over 4 million synchronizations with this service.
CallerXchange is a peer-to-peer mobile service from Gemalto partner
OnePIN Inc. that makes it easier to exchange contact information, helping
subscribers to stay connected and enhance relationships.
CallerXchange is fully integrated with LinqUs Phonebook Backup: together, they
maximize the value of the phonebook for Vodafone and its subscribers. Gemalto
is currently working with a number of Vodafone Group Operators on the
deployment of CallerXchange.
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The ARPU generator
Vodafone Operators can now give all subscriber segments an easy-to-use
service that manages and maintains accurate and up-to-date phonebooks.
• Increases ARPU:
- Generates new SMS exchanges after
phone calls.
- Boosts the number of contacts in the
phonebook, so users make more
calls and send more SMS messages.
- Increases usage of phonebook backup and
synchronization.
• Increases subscriber stickiness.
• Eliminates the hassle of managing a centralized database of
contacts.
Drives subscriber acquisition through viral marketing of Vodafone-branded SMS.
At the click of a button,
subscribers can now easily acquire additional contacts in their phonebook
without thumb-crippling text input. Contact information is always accurate with
automatic up-to-date information.
• Enables Send, Insert or Update with a simple click of a button.
• Allows subscribers to create multiple profiles (business,
personal).
• Saves multiple numbers per contact.
• Enables subscribers to send profile updates - quickly and easily
- when their contact information changes.
Acts as an ever-present assistant, helping subscribers to stay connected and
enhance relationships.
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Original Newsletter PDF
