CallerXchange, is a person-to-person contact exchange service that connects
people and enhances social networks. Mobile operators are able to provide all
subscribers an easy-to-use service that manages and maintains accurate and
up-to-date phonebooks. With the simple click of a button, subscribers can
easily connect and share information with friends, family and colleagues.
CallerXchange drives more calls, more SMS messages, and the use of more data
services (e-mail, IM, Web) increasing ARPU across all subscriber segments. With
subscribers’ growing reliance on phonebooks, CallerXchange is uniquely
positioned to reduce churn and enhance other phonebook-related service
offerings.
CallerXchange Principles:
SIMPLE
CallerXchange can be used by all subscribers and all segments.
EMPOWERING
CallerXchange makes life easier for users.
PERSONAL
CallerXchange enhances relationships and helps subscribers build their social
networks.
UNIVERSAL
CallerXchange works across networks and devices.
SECURE & PRIVATE
CallerXchange allows users to determine what information is sent and to whom.
These five principles combine to create a powerful contact management service
with a unique user experience. CallerXchange is the only service in the
marketplace that allows users to send, insert, and update contact information
with the most social device in the world - the mobile phone.

|