Monetizing connections across the entire subscriber base with a simple and social mobile service

Mobile network operators and device manufacturers have invested billions of dollars upgrading their telephony networks, implementing customer loyalty programs and rolling out targetedmarketing campaigns. Yet throughout this investment they’ve neglected perhaps the mobile phone’s most critical feature: the address book. It’s an unfortunate oversight because no other mobile phone function offers more potential in spurring users to increase revenue-boosting mobile communications.

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