OnePIN’s CallerXchange social address book solution gains global momentum

Mobile operators grow revenues as subscribers connect with one another in more than 180 countries

BOSTON, Mass., Nov. 17, 2008 — Social networking has gone mobile and operators from around the world are capitalizing on the trend with OnePIN’s CallerXchange, a person-to-person contact exchange service that is experiencing dramatic international growth. Millions of subscribers are using CallerXchange to connect with friends, family and business associates in more than 180 countries.

CallerXchange is the world’s fastest growing mobile contact exchange service, as subscribers are transforming their phonebooks into social address books that become the hub for calls, IMs, e-mails, text messages and social networking. Adoption of the service is at 40 percent and rising quickly in certain markets as subscribers are taking advantage of CallerXchange’s simplicity, growing their mobile social address books with just one click after phone calls. Some of the global operators currently offering CallerXchange to their subscribers include America Móvil, Cable & Wireless, MTN and Orange.

This momentum dovetails with OnePIN’s recent announcement that it has expanded its global sales force, with new offices opening in Sao Paulo, Paris and Istanbul to meet increased demand for CallerXchange. The new offices will help OnePIN better serve leading mobile network operators adopting CallerXchange in the mobile markets of Europe, the Commonwealth of Independent States (CIS), Middle East and Northern Africa (MENA), and Latin America.

“The value of social connectivity is universal across user segments and geographic boundaries – whether you are a business user in Moscow or a student in Brazil. By enabling users to converge their social networking with their personal information management (PIM), CallerXchange is increasing social connectivity around the world,” said Chris DeGrace, OnePIN’s vice president of products and alliances. “The performance of CallerXchange in global markets validates the importance of social address books. Mobile operators can now help subscribers build and maintain lifelong connections on their mobile, creating a powerful subscriber retention tool.”

About OnePIN, Inc.
OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks.  With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. Headquartered in Boston with offices and customer references around the globe, OnePIN is the world leader in social address book solutions for mobile operators.  For more information, visit www.onepin.com

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