Operator Benefits:

• Increases the strategic value of the phonebook, which is in the mobile network operator’s control
• Transforms the phonebook into a social address book, generating additional voice, SMS and email by enriching the contacts in the phonebook
• Generates premium SMS traffic with each contact exchange
• Creates subscriber stickiness by facilitating social connections and storing life-long relationships in the phonebook
• Accelerates other revenue streams, such as phonebook backup and synchronization services

Key Features:

• Enriches SIM phonebooks & Network Address Book solutions
• Customizable advertising message
• Uses SMS to share contact details (premium)
• Fully featured service functions on all GSM handsets, regardless of operating system or manufacturer

End-User Value:

• Build social networks with one click by sending and adding contact info
• Update friends and associates easily when contact details change
• Control what, when, and to whom information is sent
• Opt-in using the simple, naturally intuitive interface