Maximizing the Value of the Phonebook

The phonebook is at the center of all mobile communications. Voice calls, SMS, mobile emails and mobile Instant Messaging all emanate from the phonebook – so if mobile operators are going to be more than bandwidth providers in the future, they need to ensure they own and enhance the phonebook.

Gemalto is helping operators maximize the value of the mobile phonebook with the LinqUs Phonebook Management product suite, a set of complementary services including Phonebook Backup, and contact management using CallerXchange.

LinqUs Phonebook Backup allows subscribers to manage and save their contacts on demand, very easily, directly from their mobile or through a Vodafone website. As an example, since SFR launched the service 18 months ago more than 2 million end-users have saved their phonebooks on the web. In addition, SFR has recorded over 4 million synchronizations with this service.

CallerXchange is a peer-to-peer mobile service from Gemalto partner OnePIN Inc. that makes it easier to exchange contact information, helping subscribers to stay connected and enhance relationships.

CallerXchange is fully integrated with LinqUs Phonebook Backup: together, they maximize the value of the phonebook for Vodafone and its subscribers. Gemalto is currently working with a number of Vodafone Group Operators on the deployment of CallerXchange.

The ARPU generator

Vodafone Operators can now give all subscriber segments an easy-to-use service that manages and maintains accurate and up-to-date phonebooks.

• Increases ARPU:
– Generates new SMS exchanges after
phone calls.
– Boosts the number of contacts in the
phonebook, so users make more
calls and send more SMS messages.
– Increases usage of phonebook backup     and synchronization.
• Increases subscriber stickiness.
• Eliminates the hassle of managing a   centralized database of contacts.

Drives subscriber acquisition through viral marketing of Vodafone-branded SMS.

At the click of a button,subscribers can now easily acquire additional contacts in their phonebook without thumb-crippling text input. Contact information is always accurate with automatic up-to-date information.
• Enables Send, Insert or Update with a   simple click of a button.
• Allows subscribers to create multiple   profiles (business, personal).
• Saves multiple numbers per contact.
• Enables subscribers to send profile   updates – quickly and easily – when   their contact information changes.

 

Acts as an ever-present assistant, helping subscribers to stay connected and enhance relationships.

Original Newsletter PDF