Airtel offers innovative Social Address Book solution to its mobile subscribers
Boston, MA. March 15, 2013— OnePIN, Inc., the world’s leading provider of mobile social address book solutions, today announced the successful market launch of the company’s CallerXchange social connection service to Airtel’s (Bharti Airtel Limited) base of mobile phone subscribers in Ghana.
CallerXchange enables subscribers to share their contact information with friends, family, and colleagues with one-click after phone calls. The service ensures that contact information in subscribers’ phonebooks is kept up to date, allowing users to keep in touch with people in their social networks even if their information changes over time. CallerXchange transforms a static phone book into an enriched, dynamic social address book.
This commercial deployment marks the first of Airtel’s 17 countries across Africa and 20 countries world-wide to deploy the CallerXchange service. Airtel is currently distributing CallerXchange as an embedded service on all new SIM cards offered in Ghana.
CallerXchange has been a tremendous market success in the country as Airtel is now the third mobile network operator to offer the service to their subscriber base. Currently, the service is in the hands of nearly 14 million mobile phone subscribers across the country.
“We are excited to have increased the social value of the mobile phonebook for Airtel subscribers.” remarked Chris DeGrace, Vice President at OnePIN. “The service is being used daily as a social connection tool, helping users make and maintain new connections in their mobile phonebook with just one click.”
Bharti Airtel Limited (NSE: BHARTIARTL), commonly known as Airtel, is an Indian multinational telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries. Airtel is the world’s third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012.
About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 185 million mobile subscribers across all handset models within seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the Orangebe.
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