Mobile social address book service to transform phone calls into social connections

Boston, MA. July 5, 2011—BaikalWestCom, the leading mobile operator in Eastern Russia, contracted with OnePIN to provide OnePIN’s social address book solution, CallerXchange, to its entire subscriber base. This customer win represents OnePIN’s continued expansion within the Commonwealth of Independent States and particularly into the Russian market.

BaikalWestCom will be offering CallerXchange to millions of subscribers as the first mobile operator in the region to launch this mobile contact exchange service. BaikalWestCom has earned the reputation of being an innovative operator by continuing to offer differentiated services. This announcement is a prime example of their innovation and commitment to their subscriber. The CallerXchange solution enables subscribers to share their contact information with friends, family, and colleagues to stay connected. The service also ensures that contact information in subscribers’ phonebooks is kept up to date, allowing users to keep in touch with people in their social networks even if their information changes over time.

“Russia is an important market for OnePIN’s continued growth” remarked Feyzi Celik, CEO and Founder of OnePIN. “As the provider of the world’s fastest growing mobile social address book solution, we look forward to seeing CallerXchange generate the same results in the region as we have established in other markets around the world.”

CallerXchange has continually exceeded performance targets for mobile operators in multiple regions around the world. The service is well positioned to maintain its unparalleled performance within the newest region for OnePIN.

About BaikalWestCom
Joint-Stock Company BaikalWestCom is the largest and most innovative mobile operator in Eastern Siberia, 100% owned by the Sibirtelecom company. Baikalwestcom provides GSM-900/1800 and CDMA 2000 1x EV-DO services.

About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 70 million mobile subscribers across all handset models within the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.

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