Boston, MA. January 6, 2014 – OnePIN, Inc., the world’s leading provider of mobile social call connectivity and social address book solutions, today announced the commercial release of a new service platform – the SIMplicity Cloud.

The SIMplicity Cloud is a mobile platform which enables mobile operators to enhance the strategic value of phone calls and phonebooks. The platform allows operators to offer a range of value added services to all subscribers.

OnePIN’s CallerXchange service, enabled by the SIMplicity Cloud, is already available to more than 190 million mobile subscribers worldwide. CallerXchange is a business card exchange service that is automatically available for subscribers after phone calls. Additional platform services include MsgXpress, a missed call “quick message” service; AdXecutive, a phonebook advertising service for Businesses; SurveyXpert, an after-call survey service for Businesses, BoosterX, a top-up and up-sell service for Mobile Operators; and MaXapp, an application download boosting service.

With its device management capabilities, the SIMplicity Cloud brings a unique value to mobile operators, allowing them to offer each of the Value Added Services to every mobile subscriber in their network, regardless of the type of phone the subscriber is using. The Cloud platform also enables full interoperability between subscribers on any network and using any mobile phone.

“We recognize that mobile operators are looking for fully managed, zero capex and zero opex solutions that bring significant value to their customers. With the SIMplicity Cloud, operators have the opportunity to launch a wide variety of proven revenue generating services targeted at both end subscribers and businesses. Several of these services such as CallerXchange have already been widely proven with successful launches in more than 20 operators worldwide. We’re now excited to be able to offer a completely customizable hosted cloud computing environment which extends the flexibility of all our services and generates significant revenues for our mobile operator customers,” noted Andrea Goodwin, Director of Product Management at OnePIN.

About OnePIN, Inc.

OnePIN is the world’s leading provider of mobile social call connectivity and social address book solutions. OnePIN’s SIMplicity Cloud includes CallerXchange®, MsgXpress™, AdXecutive™, BoosterX™, SurveyXpert™, and MaXapp.™ The platform enables mobile operators to enhance the strategic value of phone calls and phonebooks. The Company’s services are currently being deployed to over 240 million mobile subscribers across all handset models in 17 countries and 23 mobile operators spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.www.onepin.com.

For more information please email us.