Subscribers can conveniently add Brands into their phonebooks.
AdXecutive™ is a phonebook advertising service for Businesses. The service provides a unique advertising opportunity for Businesses where Mobile Operators can offer subscribers a convenient way to add valued Businesses into their phonebooks.
How AdXecutive Works
- Easy to use (1-click to add Brands to phonebook)
- Easy Opt-in and Opt-out
- Operator Business (Corporations/SME) revenue from any size business which uses fixed or mobile lines.
Who pays to use the service
- Enterprises pay a transaction fee for each successful business card addition into a subscriber’s phonebook.
- Subscribers add new Businesses into their phonebook for free.
Market Environment and Trend
- Mobile advertising is becoming key for Brands, but traditional SMS ads are not meeting expectations.
- Operators are not benefiting for in-App advertising offered by free applications.
- Mobile phonebook advertising is an untapped market opportunity for Operators.