Subscribers can conveniently add Brands into their phonebooks.

AdXecutive™ is a phonebook advertising service for Businesses. The service provides a unique advertising opportunity for Businesses where Mobile Operators can offer subscribers a convenient way to add valued Businesses into their phonebooks.

How AdXecutive Works


Icon_SubscriberValueSubscriber Value

  • Easy to use (1-click to add Brands to phonebook)
  • Easy Opt-in and Opt-out

Icon_OperatorValueOperator Value

  • Operator Business (Corporations/SME) revenue from any size business which uses fixed or mobile lines.

Icon_WhoPaysWho pays to use the service

  • Enterprises pay a transaction fee for each successful business card addition into a subscriber’s phonebook.
  • Subscribers add new Businesses into their phonebook for free.

Icon_MarketEnvironmentMarket Environment and Trend

  • Mobile advertising is becoming key for Brands, but traditional SMS ads are not meeting expectations.
  • Operators are not benefiting for in-App advertising offered by free applications.
  • Mobile phonebook advertising is an untapped market opportunity for Operators.