With SocialLinX, brands have the opportunity to increase the effectiveness of their Social Networking communication channels with customers.
The CallerXchange and SocialLinX services works together. Customers who have entered a social network into their CallerXchange business card can receive a SocialLinX message from the brand offering a way to participate in deals, promotions, customer care, and surveys.
How SocialLinX Works
- Subscribers are able to connect to relevant brands at their discretion, and participate in promotions, special offers, and feedback surveys.
- MNOs can offer a valuable advertising service to brands where a base of known social networking active users can be targeted.
Who pays to use the service
- Brands are charged per campaign to promote their social media sites to targeted subscribers.
Market Environment and Trend
- Brands must have a mobile advertising strategy in order to continue relationships with their consumer base. Mobility is key. Companies are looking for creative ways to engage with their consumers via mobile, and to grow their base of followers on social media sites.