Boston, MA – June 24, 2025 – OnePIN, Inc., a global leader in digital engagement platforms, announced today that it has entered into a strategic agreement with MTN Ghana, the country’s largest telecommunications provider, to deliver next-generation mobile advertising services through OnePIN’s MediaX platform. This partnership marks a significant advancement in mobile marketing across West Africa and is poised to transform how brands and content providers engage Ghanaian consumers.
MediaX is OnePIN’s flagship mobile engagement platform that enables brands to deliver interactive, personalized, and measurable advertising experiences directly to mobile subscribers. Integrated seamlessly with MTN Ghana’s digital infrastructure, MediaX offers advertisers a powerful tool to reach highly engaged users in a privacy-conscious and non-intrusive manner.
The MediaX service is already live in other African markets, including two of the continent’s largest—Nigeria and South Africa—where it has rapidly become a cornerstone of mobile advertising strategy. In these markets, OnePIN has driven over 80% of digital advertising revenue for the mobile network operators (MNOs), underscoring the platform’s effectiveness in delivering high-impact campaigns and measurable ROI for advertisers.
“Ghana has become one of the most dynamic mobile markets in Africa,” said Chris DeGrace, COO of OnePIN. “Our partnership with MTN Ghana is a tremendous opportunity to bring the power of MediaX to millions of mobile users. We’re excited to help brands and content providers drive meaningful engagement and results through this next-generation mobile advertising experience.”
Over the past 5 years, Ghana has seen significant growth in smartphone adoption, mobile data consumption, and digital financial services. These advances have laid the foundation for a mobile advertising ecosystem that is increasingly attractive to both local and international brands. Analysts forecast that digital advertising spend in Ghana will grow by more than 20% annually over the next several years, driven by the expanding mobile-first consumer base and the proliferation of mobile-enabled commerce and entertainment.
OnePIN and MTN Ghana will work jointly to onboard brands and content providers to the MediaX platform in the coming months, with a full commercial launch expected later this year.
For more information about OnePIN, Inc. and its global partnerships, visit www.onepin.com.
About OnePIN, Inc.
OnePIN, Inc. is a leading provider of digital user engagement and mobile advertising solutions, enabling businesses worldwide to connect with their audiences in meaningful and impactful ways. By combining innovation, automation, and AI-driven insights, OnePIN delivers products that drive engagement, growth, and value for its clients.
About MTN Ghana
MTN Ghana is the country’s leading mobile network operator, committed to delivering a bold new digital world to its customers. With more than 25 million subscribers, MTN Ghana offers a wide range of services including mobile voice, data, fintech, and enterprise solutions.