Mobile social address book service to enable subscribers to extend social networks with one click on their phones
Boston, MA. May 25, 2010 —Mobile network operator Avea has enabled their subscribers in Turkey to extend their social networks with one-click on their mobile phones thanks to CallerXchange, OnePIN’s contact exchange service. This peer-to-peer service, branded as Avea Kartvizit, is allowing users to easily connect and stay connected to friends, family and business associates – enhancing the value of mobile phonebooks. Avea is the second mobile operator to launch the CallerXchange service in Turkey, meaning nearly half of all mobile subscribers in the country will be able to share and automatically add contact details into their phonebooks.
With CallerXchange, Avea subscribers can choose to exchange contact information immediately after a phone call or text message with one click. Once a subscriber completes a basic profile of contact information, he or she can choose to send this information to new friends or colleagues the next time they call or SMS a new friend. Recipients of a CallerXchange message can easily click to add their friend’s contact information directly into their phonebook. CallerXchange automatically ensures that contact information in subscribers’ phonebooks is kept up to date, allowing subscribers to keep in touch with friends and colleagues even if their information changes over time.
CallerXchange is a value-added service available on Avea’s new 128K SIM cards that leverage Avea’s 3G network roll-out. The service is interoperable on 2G and 3G networks and handsets and is compatible across operators in Turkey and around the world.
“The launch of CallerXchange will enable millions of subscribers to transform phone calls to friends into social connections. As one of the top countries in the world for social networking usage, Turkish mobile subscribers will be able to enhance their social networks by using CallerXchange to stay connected to more friends and have more ways to connect to each friend.” said OnePIN CEO and founder Feyzi Çelik.
About Avea
Avea, the Turkey’s youngest, and most innovative GSM mobile operator, was founded in 2004. The company offers innovative services of high quality to its customers with its developed infrastructure and technology investments. Avea has 11.7 million subscribers as of March 2010. With its new infrastructure, Avea reaches to 96.61% of the Turkey’s population. The Company has roaming agreements with 556 operators in 192 countries. 81.37% of Avea’s shares is held by Türk Telekom and the remaining 18.63% belongs to Is Bankasi.
About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 60 million mobile subscribers across all handset models within seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.
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