CallerXchange leads a surge of mobile social connections during Turkish national holiday

Boston, MA. September 21, 2010— OnePIN’s CallerXchange service witnessed an unprecedented daily usage rate during this month’s national holiday in Turkey as subscribers used the service to connect with friends and family. With an installed base of over 7 million mobile subscribers in the country, the social address book service has repeatedly outperformed usage expectations throughout the last year, and notably experienced a 90% increase in traffic as mobile phone subscribers used the solution to exchange contact information and stay connected via their phones over a major holiday.

“Turkey led the world with the largest number of new Facebook users earlier this year, so we’re not surprised to see people using their mobile phones to extend their social networks during holiday periods,” remarked Andrea Yanik, Director of Product Management at OnePIN. “Mobile subscribers want social services that are relevant to their daily mobile use and this increase in message traffic demonstrates how useful a one click mobile contact exchange service can be, especially at the time when a social connection is made after a phone call.”

CallerXchange is the world’s fastest growing mobile contact exchange service, allowing subscribers to transform their phonebooks into social address books that become the hub for calls, IMs, e-mails, text messages and social networking.

About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 60 million mobile subscribers across all handset models within seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.

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