May 8, 2023, Boston, MA – OnePIN, Inc., proudly announces the launch of its dynamic bidding advertising platform in the Ivory Coast, in collaboration with leading telecommunications provider MTN. This strategic partnership introduces an advanced advertising ecosystem that is poised to redefine the landscape of targeted mobile advertising in the region.
OnePIN enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. The company’s dynamic bidding advertising platform empowers advertisers to engage with mobile users in real-time through a sophisticated and personalized approach. Leveraging advanced algorithms and data analytics, the platform dynamically adjusts bid values based on user behavior, preferences, and contextual relevance, ensuring advertisers maximize the impact of their campaigns.
Andrea Goodwin, Vice President, Products and Marketing, at OnePIN, expressed excitement about the collaboration, stating, “Our dynamic bidding advertising platform represents a paradigm shift in the way advertisers connect with mobile users. By partnering with MTN Ivory Coast, we aim to create a highly targeted and responsive advertising environment that benefits both users and advertisers alike.”
The platform seamlessly integrates into MTN’s network infrastructure, allowing advertisers to tailor their messages to specific audience segments and optimize their bidding strategy in real-time. This approach ensures that users receive advertisements that align with their interests and preferences, creating a more engaging and relevant advertising experience.
About OnePIN, Inc.
OnePIN, Inc. is a leader in digital experience for Mobile Network Operators (MNOs) and consumer brands. The company enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.
The intelligence of the service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 820 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Learn more about OnePIN’s dynamic bidding advertising platform at www.onepin.com.
About MTN Ivory Coast
MTN Ivory Coast is a leading telecommunications provider in the Ivory Coast, committed to delivering innovative and reliable mobile, internet, and digital services to its customers. As a part of the MTN Group, the company is dedicated to connecting people and businesses in the Ivory Coast and contributing to the growth of the country’s telecommunications industry.