August 2021, Boston, MA – OnePIN, Inc., the world’s leading provider of User Engagement services for Mobile Network Operators, just announced that MTN Ivory Coast has successfully launched OnePIN’s Xpression service following the deployments in South Africa and Ghana.

SMS messaging is now one of the most preferred ways to interact in this current digital age because of its simplicity and convenience while connecting with others. However, it still takes time to write messages and send them to other parties. Most people have very busy days and creating an SMS message, or an email is time-consuming and tedious. The increase in technology has also made communications between people more impersonal and callers cannot connect with others as easily.

With “Xpression”, the mobile messaging service, users are able to quickly share their thoughts and emotions with their callers after completing a trigger event, such as a phone call, on their devices. Through a simple joke, quote, emoji, or uplifting message, customers can share how they feel with another person and forge a deeper relationship.

Within this launch, 12 million mobile subscribers of MTN Ivory Coast who have the Digital Assistant service will have access to Xpression.

About OnePIN, Inc.

OnePIN, Inc., the world’s leading provider of User Engagement services for Mobile Network Operators. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.


The intelligence of the service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 650 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.

Find out more about OnePIN’s Digital Assistant services here: