November 20, 2023, Boston, MA – OnePIN, Inc., is proud to announce its successful collaboration with Old Mutual Insurance in South Africa, driving impactful lead generation initiatives. Lead generation is a crucial marketing strategy aimed at identifying and cultivating potential customers for a business’s products or services. In the context of Old Mutual Insurance, lead generation involves the strategic identification and engagement of individuals interested in insurance products, creating a pathway for them to become valued customers.

By leveraging OnePIN’s expertise in User Engagement services, Old Mutual can precisely target and engage potential customers interested in insurance products, thereby enhancing the efficiency and impact of their marketing initiatives.

Andrea Goodwin, VP and Director of Products and Marketing at OnePIN, expressed enthusiasm about the collaboration, stating, “Our partnership with Old Mutual exemplifies the power of strategic lead generation in the insurance industry. By connecting with individuals genuinely interested in insurance products, Old Mutual can build lasting relationships and drive meaningful business growth.”

The collaboration between OnePIN and Old Mutual Insurance in South Africa underscores the importance of innovative lead generation strategies in today’s competitive business landscape. OnePIN continues to drive impactful solutions that empower businesses to connect with their target audience effectively.

About Old Mutual

Old Mutual, established in 1845, holds the distinction of being South Africa’s first mutual life assurance society. With a purpose rooted in helping customers thrive by achieving their lifetime financial goals, Old Mutual invests funds in ways that create a positive future for individuals, families, communities, and broader society. The company significantly contributes to improving lives and ensuring a sustainable future for its business.

Operating in 14 countries across two regions, Old Mutual employs over 30,000 people and has a notable presence in Africa (South Africa, Botswana, eSwatini, Ghana, Kenya, Malawi, Namibia, Nigeria, Rwanda, South Sudan, Tanzania, Uganda, and Zimbabwe) and Asia (China).

About OnePIN, Inc.

OnePIN, Inc. is a leader in digital experience for Mobile Network Operators (MNOs) and consumer brands. OnePIN enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.

The intelligence of the Digital Assistant service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 820 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Find out more about OnePIN’s Digital Assistant services here: