Boston, MA – May 1, 2024 – OnePIN, Inc., a leading provider of digital experience solutions, is excited to announce its collaboration with Showmax to revolutionize customer engagement and drive subscriptions in South Africa.

Showmax, in collaboration with MTN South Africa, recently unveiled three new bundled offerings, providing customers with unparalleled access to a plethora of entertainment options. These offerings signify a landmark moment in the streaming industry, offering customers affordable and flexible options to enjoy their favourite content.

In a strategic partnership, OnePIN will utilize its innovative Digital Assistant platform to enrich the customer experience and promote subscription offerings from Showmax, a premier streaming service featuring captivating content including Showmax Originals and international blockbusters.

“Partnering with Showmax presents a fantastic opportunity for OnePIN to elevate the streaming experience for customers in South Africa,” said Andrea Goodwin, Vice President, Products and Marketing at OnePIN. “Our Digital Assistant platform will empower customers to discover and enjoy the diverse range of content available on Showmax, driving engagement and fostering loyalty. Together, we are committed to delivering unparalleled entertainment experiences to customers across the country.”

The collaboration between OnePIN and Showmax underscores a shared commitment to innovation, customer-centricity, and delivering unparalleled value to customers. Together, these industry leaders are shaping the future of entertainment in South Africa, enriching the lives of millions of customers across the country.

For more information about OnePIN’s Digital Assistant platform, visit

About Showmax:

Showmax is a leading streaming service that offers a wide range of entertainment options, including blockbuster movies, top international and local series, documentaries, and kids’ shows. With an extensive library of content and innovative features, Showmax provides customers with unparalleled access to premium entertainment experiences.

About MTN South Africa:

MTN South Africa is a leading telecommunications provider, offering a comprehensive range of mobile and digital services to customers across the country. With a focus on innovation and customer-centricity, MTN South Africa is committed to delivering seamless connectivity and enriching customer experiences.

About OnePIN, Inc.

OnePIN, Inc. is a leader in digital experience for Mobile Network Operators (MNOs) and consumer brands. OnePIN enhances digital advertising and customer engagement by integrating Demand Side Advertising Platforms with Customer Relationship Management systems. OnePIN creates universal, interactive user engagement channels for mobile operators that drive revenue, core service retention, and advertising opportunities from user behaviors and network events. OnePIN’s Cloud is an intelligent user engagement platform that integrates into the Mobile Operator’s Customer Value Management and Customer Relationship Management systems to offer a universal user experience tailored to the mobile subscriber’s context.

The intelligence of the Digital Assistant service platform ensures that the appropriate services can be offered at the right time and place, specific to each individual mobile customer, and agnostic of the handset or if a smartphone application is installed. The Company’s services are currently deployed to over 820 million mobile subscribers, across 15 countries spanning seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe. Find out more about OnePIN’s Digital Assistant services here: