Orange to bring innovative Social Address Book solution to market

Boston, MA. December 08, 2011— OnePIN, Inc., the world’s leading provider of mobile social address book solutions, today announced that Orange has signed a contract to deploy the CallerXchange service to its subscribers in Cameroon.

Orange is the first operator in Cameroon to offer OnePIN’s CallerXchange service. Cameroon has over 20 million mobile subscribers and is poised for strong growth given the current 40% mobile penetration rate. Orange is the second largest mobile operator in the country, maintaining a strong market share of 43% of the country’s mobile subscribers.

The CallerXchange service enables subscribers to share their contact information with friends, family, and colleagues with one-click after phone calls. The service ensures that contact information in subscribers’ phonebooks is kept up to date, allowing users to keep in touch with people in their social networks even if their information changes over time. CallerXchange transforms a static phone book into an enriched, dynamic social address book.

“We are excited about the launch of CallerXchange in Orange Cameroon. This project epitomizes Orange Group’s commitment to innovation in Africa and we are looking forward to repeating the successes that CallerXchange has generated for Orange in other regions around the world.” stated David Moore, Director of Solution Sales at OnePIN, Inc.

About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. At the end of 2010, France Telecom had sales of 45.503 billion euros (33,848 billion euros at September 30, 2011). At 30 September 2011, the Group had a total customer base of 221 million customers. These include more than 162 million mobile customers and 14,2 million broadband internet (ADSL) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

About OnePIN, Inc.
OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s technology transforms mobile phonebooks into social address books, improving customer retention while increasing voice and data revenue for mobile operators. OnePIN’s CallerXchange is a person-to-person contact exchange service that connects people and enhances social networks. With one click, using any mobile phone, CallerXchange enables subscribers to leverage their mobile social address books as the hub for their social networking. CallerXchange is currently being deployed to over 130 million mobile subscribers across all handset models within seven of the world’s largest mobile operator groups. OnePIN is headquartered in Boston with offices around the globe.

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