AdXecutive™ is a phonebook advertising service for Brands. Mobile Operators can offer subscribers a convenient way to add valued Brands into their phonebooks with one-click after phone calls or interaction with the Brand. The service provides a unique mobile advertising opportunity where Brands can win premiere real estate in consumer’s phonebooks.
- Easy to use (1-click to add Brands to the mobile phonebook)
- Easy Opt-in and Opt-out
Operator and Brand Value
- Operator generates revenue by providing new innovative advertising services to Brands.
- Brands generate revenue from securing prime mobile real-estate and generating repeat sales and brand loyalty.
Who pays to use the service
- Brands pay a transaction fee for each successful business card addition into a subscriber’s phonebook.
- Subscribers add new Brands into their phonebook for free.
Market Environment and Trend
- Mobile advertising is becoming key for Brands, but traditional SMS ads and RCS messaging are not meeting expectations.
- Operators are not benefiting for in-App advertising which is direct from the Brand to the consumer.
- Mobile phonebook advertising is an untapped market, and is full of opportunity.