MaXapp™ is a mobile app download boosting service. Brands can offer customers the ability to download their mobile application at the right moment after an interaction with the customer to provide a richer experience.
- Subscribers can conveniently download a valued Brand’s mobile application at the right moment.
- Easy “remind me later” and opt-out options.
Operator and Brand Value
- Operators increase their data revenues by driving downloads and usage of new mobile applications.
- Brands establish deeper relationships with their customers by increasing the market penetration of their mobile application .
Who pays to use the service
- This service is offered to the Brand’s customers for free.
- Brands pay per a transaction fee for each successful engagement by the customer.
Market Environment and Trend
- Mobile advertising is becoming key for Brands, but traditional SMS ads and RCS messaging are not meeting expectations.
- Operators are not benefiting for in-App advertising which is direct from the Brand to the consumer.
- Brands are struggling to have their customers to find, download and use their mobile applications.