Xpression enables users to share content with friends, family, and colleagues at socially relevant times using only a few clicks. The service automatically detects when a new connection is made with another individual, and prompts users to enhance that connection by sharing content. Xpression also has the intelligence to recognize when calls are made or quick messages are sent with familiar contacts. The service suggests meaningful content to share in these scenarios to help brighten the day and put a smile on someone’s face.
- Enhance relationships and easily connect with friends, family, and colleagues
- Express thoughts, feelings, and messages in a seamless way.
- Premium VAS revenue generated with each transaction.
- Messaging revenue is increased with reply messages
Who pays to use the service
- Subscribers pay a transaction fee to send a quote, joke, or similar content.
Market Environment and Trend
- The ability to connect quickly with people and share thoughts and feelings as seamlessly as possible is critical for today’s world.
- Services based on user generated events and presented to users at socially relevant times are paramount in creating utility for mobile subscribers and in turn, driving revenue for Mobile Operators.