How to monetize the mobile phonebook

Source: www.mobilemarketer.com By Chris DeGrace March 4, 2009 – What is the first step every mobile phone user takes when making a call, aside from turning on the phone? More often than not it is accessing their phonebook. Regardless of the mobile network,...

Building a mobile social address book

Monetizing connections across the entire subscriber base with a simple and social mobile service Mobile network operators and device manufacturers have invested billions of dollars upgrading their telephony networks, implementing customer loyalty programs and rolling...